The pedestrian axis, in addition to being a structural landscape element of the complex, is designed around a commercial area of obligatory transit, the core of the life of the BIG Petah Tikva complex and of the neighborhood.
Big Petah Tikva proposes an ambitious program of renovation and transformation of the Jabotinsky industrial neighborhood into a mixed-use complex that includes offices, hotel and residential towers connected by a commercial core.
BIG Petah Tikva creates a memorable and recognizable space thanks to its simple architectural language that unifies the complexity of the project. It aims to achieve comfort and wellbeing through a community lifestyle in connection with nature and focusing on car-free pedestrian areas and urban landscaping.
The site’s conditions, dimensions and location have made it possible to conceive a fragment of the city integrated into its surroundings that aspires to be the new heart of the urban center.
The proposal aims to give continuity to the urban fabric and create an interior pedestrian itinerary in which the different uses are implemented. This pedestrian axis, in addition to being a structural landscape element of the complex, is designed around a commercial area of obligatory transit, the core of the life of the Big Petah Tikva complex and of the neighborhood.
The office towers are placed around Zeev Jabotinsky Street, with a direct connection to the center of Tel Aviv. A decreasing gradient in height in a northerly direction, together with an increasing gradient in landscaped areas, integrate the scale of the existing buildings. At the heart of the block, dominated by the surrounding towers, a forest of canopies provides shade and comfort to the restaurants and leisure activities on the second floor.