We have embraced Artificial Intelligence (AI) not to automate what we already do, but with the clear strategy of transforming how we do it. This process is guided by the fundamental concept of Creative Intelligence, ensuring that our approach to AI is methodical and strategic rather than impulsive or unstructured.
L35 has developed a parametric, circular, and bidirectional workflow conceived as a “bridge” between ideation, design, and execution. Innovation is understood as a collective force born from collaboration between teams. This methodological advance is led by our Research and Development (R&D) Committee, headed by Pamela Martín, and structured to foster collective intelligence. AI is an empowering tool added to the workflow — not a substitute for the experienced professionals who master traditional software.
Our model unfolds in three interconnected phases, each designed to help architects focus on the quality of their creative process:
Ideation Phase: The Awakening of Creativity.
This first stage is where the initial spark becomes a viable concept. Here, AI acts as an ally to architects, amplifying creativity and encouraging divergent and lateral thinking. Whether generating ideas from scratch or enhancing existing models with new finishes, AI enables rapid production of early concepts, shortening sketch times and freeing professionals to refine their artistic vision. Even when producing audiovisual content, AI assists in generating footage under strict professional supervision to ensure the highest quality.
Development Phase: Precision in Service of Vision.
At this stage, AI ensures that creative ambition aligns with technical precision and regulatory compliance. On an urban scale, generative intelligence transforms map data into buildable volumes, defining constraints and optimizing density to ensure regulatory adherence from the outset. Internally, AI tools accurately calculate layout and floor areas, producing exportable digital models compliant with current standards. We also use AI to convert flat images into immersive 360° environments, adding spatial depth and enabling revolutionary client interactions through virtual reality.
Execution Phase: Optimized Excellence.
The final stage focuses on optimization and compliance. Here, AI acts as an immediate consultant, capable of verifying projects against building codes and local regulations through customized chat systems trained with our own documentation. To manage this power effectively, we have centralized the most efficient tools in the L35 AI HUB — an internal platform that filters, organizes, and presents only the most intuitive, cost-effective, and useful technologies, enhancing collaboration across teams.
We look toward a future of fully automated workflows, where routine processes — such as generating renders from simple sketches — execute automatically, allowing architects to dedicate more time to contemplating ideas, the true engine of great architecture.
However, this path toward efficiency demands from us a continuous and profound reflection on intellectual protection, employment, and the urgent need for ongoing education. Artificial Intelligence is bringing about a deep structural shift in how we see and create the world. As architects, it is our responsibility to channel this tool toward a meaningful and ethical purpose.