This shopping complex represents a singular element for Fez and its retail relationships. Located along a narrow strip of land with the facade to the Boulevard Allal El Fassi, it is backed by an extensive green area.
Project in collaboration with Archiplus.
Because of the significant slope of the boulevard, the complex is organised along three stepped retail floors and one parking level. Bars, restaurants and leisure activities are on the third level with terraces overlooking the surrounding green landscape.
The centre was designed as a place where more avant-garde retail trends can coexist alongside traditional Moroccan retail spaces, combining light and shadows, volumes and voids as well as water with its sounds and reflections. The different spaces are organised around three plazas and the streets are characterised by their variety of spaces reiterated by different qualities of natural light from the skylights.
The exterior of the centre is characterised by variety in volumes and composition but with a combination that is respectful of the traditional elements of the local architecture.